At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
When working with social media marketing, you should always remember that you are speaking to individual people, and not the masses. The tone of your postings should be directed towards personal level for maximum success. It takes some practice to develop the right voice, but over time and with practice you will be able to communicate effectively.
Profiles in social media sites often allow you to add various buttons and an RSS feed. Make this an integrated part of your blog and add it to your email signature as well. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.
Facebook makes it very easy for your followers to share your content. Facebook will share the comment of someone else on another friends page. Let your readers know that you’d like them to engage in communications, so that you get more exposure.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
Use social media for market research when launching new products or looking for feedback on existing products. People love to give their opinions on products, so they’ll likely oblige you if you ask them. Not only is this insight into their needs and wants valuable to you, but it is also free.